Strategy and Innovation
Innovation-driven organizations from Fortune 100 to startup companies drive growth by leveraging leaders who have the ability to translate ideas into action, creating strategic opportunities.
UNC Charlotte Executive Education innovation and entrepreneurship programs provide a learning laboratory to explore design thinking, leading innovation, new venture and business model creation, and planning and implementing innovation. Challenging assumptions and the way you currently design innovation positions you to embrace and navigate change, moving from disrupted to disrupter.
Topics Include
- Customer-Focused Innovation
- Developing an Entrepreneurial Mindset
- Establishing a Culture of Innovation
Faculty Spotlights
Global consultant and executive education expert for companies, including Boeing, Bank of America, Wells Fargo, Lowe’s, Prudential, Carolinas HealthCare System, St. Jude’s Medical, the World Presidents Organization (WPO).
Research published in Journal of Consumer Research, the Journal of Business Research, the Journal of Advertising, the Journal of Marketing Management, the Journal of Business Ethics, the Journal of International Consumer Marketing.
Areas of Expertise: Analytics, Innovation, Marketing Strategy, Consumer Behavior, Brand Management, Internet Marketing
Global consultant in marketing and innovation strategy for leading corporations, including Johnson & Johnson and Anheuser-Busch InBev consumer products.
Over 15 years of senior-level experience in consumer products marketing with Global Fortune 500 companies, including The Hershey Company, Novartis, and Bayer. Research published in the Journal of Marketing Research and the Journal of the Academy of Marketing Science.
Areas of Expertise: Innovation & Creativity, Marketing Research, Global Marketing, Marketing Strategy
Founding member of the Social Impact Research Lab, a group of scholars dedicated to working with nonprofit and for-profit organizations to improve the implementation of their poverty solutions.
Research published in Entrepreneurship Theory and Practice, Journal of the Academy of Marketing Science, Journal of Family Business Strategy, Journal of Management, Journal of Management Studies, and Journal of Operations Management.
Areas of Expertise: Innovation, Entrepreneurship, Base-of-the-pyramid Markets, Informal Economy